A lot can happen in a year when people unite around a common cause. In the case of the open source Accelerated Mobile Pages Project, born out of conversations with European publishers through the Digital News Initiative, that means improving the mobile web for everyone. In a world where we rely on nearly 7 billion small screens that’s a tall order–but we’re toasting the first anniversary of AMP with progress the entire initiative can feel good about.
From day one, a key focus for AMP has been speed. Slow loading sites are arguably one of the most frustrating things about the mobile web. Recent Google research shows that 53% of people will leave a site that fails to load in three seconds or less. That’s the worst of all worlds for users, businesses, publishers, websites and the mobile web as a whole.