Digital News Initiative: Introducing The YouTube Player For Publishers


At Google and YouTube, we’re big fans of the news industry and recognise that technology companies and news organisations are truly part of the same information ecosystem — which is why we want to play our part in the fight towards more sustainable models for news in the future.

Today, through a unique partnership between YouTube and a number of leading European news publishers, we’re launching a new video solution specifically tailored to the needs of news industry; with a goal of reducing complexity and increasing reach and revenue potential, so newsrooms can focus on what matters most — creating stories that educate and excite, engage and inspire.




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