Amplifying The News

 
 

At its heart, Google News is about keeping people up-to-date with what is going on in the world and providing news from diverse perspectives. But this goal is meaningless unless we get the reading experience right. For too many people, reading the news on their mobile devices can be slow and clunky, forcing them to abandon a site. That’s why we joined others across the industry on the Accelerated Mobile Pages Project (AMP for short) — an open source initiative to make the mobile web as fast as possible.

In the few months since AMP launched, thousands of publishers have embraced this new format and are regularly publishing AMP-versions of their content. In February Google started making it easy to find those AMP webpages in relevant mobile search results, giving you a lightning-fast reading experience. Today we will be doing the same thing in Google News on all our mobile platforms — web, Android and iOS.

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